Creating a business from the ground up is not easy, but it is doable. Now more than ever, you need to be focusing on your business marketing plan because if you don’t, your business will definitely fail.
Business.Gov says, “Marketing planning helps you develop products and services in your business that meet the needs of your target market. Good marketing helps your customers understand why your product or service is better than, or different from, the competition. A good marketing plan can help you reach your target audience, boost your customer base, and ultimately, increase your bottom line. It’s often required when seeking funding and helps you set clear, realistic and measurable objectives for your business. Developing a marketing plan requires research, time and commitment, but is a very valuable process that can greatly contribute to your business success.
Without customers, your business would not survive. To attract and retain customers, your business needs to understand the value of marketing. People are unlikely to simply walk into your business and buy something from you if they don’t know who you are, what you are selling and why they should choose you over the competition.
Many smaller businesses don’t place enough importance on marketing. They often see it as something that requires a lot of money and fancy advertising campaigns. However, marketing is about much more than advertising and sales.”
Focus On Social Media
We live in a day and age where social media is key. Everyone is on social media and if your business is not, you are missing out on a lot of potential sales and loyal customers. Focus on Instagram, Facebook, and Pinterest to start out. Facebook is great to retain ‘followers,’ but it is getting harder to get your posts seen. Instagram is the rave right now – make sure you are on this platform and make sure you are using Instagram Stories, Instagram Posts, and even messages to attract your target audience.
I know that not all businesses (like bloggers) can offer sales, but if you are selling a product, try to offer a sale, or another incentive. For example, Black Friday and Cyber Monday just went by and most businesses offered many sales and in turn, probably received quite a bit of revenue. Offer sales and incentives throughout the year, in order to offer something for those that are on the fence about buying your products.
Collaborate With Others
One great marketing tactic that I have seen lately is collaboration. Collaborating with others by running giveaways, offering joint packages, or even collaborating on Instagram Stories is a great way to get your brand out there to those that have (maybe) never heard of you. I know I definitely follow brands that I have found through other companies.
Look at your competitors and see what they are offering. Then, take that information that you gathered and create a plan to offer more. Knowing who your competitors are and what they are offering will definitely help your services, products, and marketing stand out. In addition to offering more, it will also help you create your prices, making sure that they are competitive. You can also see what weaknesses your competitors have and make sure that you do not have those. Last but not least, you can get some of your most loyal customers by looking at who is following your competitors on social media. Find them, follow them, interact with them, and you are good to go.
Hire A NJ Marketing Expert
There is a lot to know about marketing and SEO and that is why I believe it is very essential for businesses and bloggers to hire an NJ Marketing Expert, or an SEO NJ expert. It is essential to appear on the first page of Google if you are a business and unfortunately, it is pretty hard to get there on your own (unless you are an SEO expert yourself). This is why companies such as NJ SEO are out there – to help you come up with a flawless marketing plan for your business, without the hard work for you.
Matt Anton, who is in charge of client strategy and execution says, “If somebody is searching for your goods and services right now and they can’t find you, obviously they are going to the arms of a competitor.” How do you fix this? You improve your marketing plan and your search engine optimization. This makes you relevant when someone searches for you, which will, in turn, create more business for you.
NJ SEO takes a holistic approach to your internet marketing strategy, with their main focus and emphasis on conversions. They say, “Generating new traffic is important, but converting that traffic is critical. Our full service search engine marketing plan and execution, coupled with website tweaks or redesign will ensure you reach ultra targeted traffic, with the highest contact rates in your industry whether phone call or contact form requests.” Offering services such as social media marketing, search engine optimization, advanced web analytics, PPC, content strategy, email marketing, and more, NJ SEO, the #1 marketing agency in NJ, is your one-stop shop for all things related to search engine optimization, and overall business marketing tactics.